Nike has won the bidding war for the heart and soul of Kevin Durant, reestablishing themselves as the most powerful shoe company — and the biggest corporate force in basketball, as if there was any doubt..
Nike may or may not directly bring in the amount of revenue it spent to keep Durant but he does represent the continuation of a line of the best players in the world: Jordan, LeBron and Durant, who is the league’s reigning MVP.
Dick Weiss is a sportswriter and columnist who has covered college football and college and professional basketball for the Philadelphia Daily News and the New York Daily News. He has received the Curt Gowdy Award from the Naismith Basketball Hall of Fame and is a member of the national Sportswriters Hall of Fame. He has also co-written several books with Rick Pitino, John Calipari, Dick Vitale and authored a tribute book on Duke coach Mike Krzyzewski.

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