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GAME ON for HOOPLANDIA: Newly created massive 3×3 event will tip in June 2023 at the birthplace of basketball

SPRINGFIELD, Mass. – The birthplace of basketball unveiled a new event planed for the summer of 2023.

After nearly three years of pandemic-era scheduling hurdles, GAME ON for HOOPLANDIA, the largest 3×3 competition and celebration on the East Coast is slated for June 23-25, 2023, and hosted by the Naismith Memorial Basketball Hall of Fame and Eastern States Exposition.

The event will feature hundreds of games for thousands of players of all ages and playing abilities, with divisions for young girls, boys, women, men, high school elite, college elite, pro-am, OGs, wheelchair, Wounded Warrior, Special Olympians, veterans, first responders and more.

Other exciting features include:

  • More than 70 outdoor blacktop courts will be placed throughout the roadway and parking lot network of Eastern States Exposition fairgrounds in West Springfield.
  • Slam-Dunk, 3-Point, Free Throw, Dribble Course, Vertical Jump and Full Court Shot skills competitions.
  • Themed Courts representing the six New England states.
  • Featured “Showcase Games” will be held on new court surfaces in the historic Eastern States Coliseum and on the Court of Dreams, the center court of the Naismith Memorial Basketball Hall of Fame.
  • A festival environment throughout the weekend with food, music, entertainment and family activities.

  “It is a thrill to finally be able to say, ‘Game On for Hooplandia!’” said Eugene J. Cassidy, President and CEO, of Eastern States Exposition.  “We are re-energized by the resilience, vision and collaboration of our partners in this exciting initiative to celebrate basketball.  It has been three years of overtime to bring reality to a project and purpose that has never lost its power or potential.  Once again, we are excited to transform our grounds into the magical kingdom of Hooplandia for thousands of visitors next summer.”

  John Doleva, President and CEO of the Naismith Memorial Basketball Hall of Fame added, “Springfield is the heart and soul of the basketball world, from its humble beginnings to our home as its Hall of Fame. Hooplandia is a natural extension of this legacy, with a grassroots competition and celebration for all ages.  We are proud to help build this event, which we hope will grow to become a summer staple of Greater Springfield for years to come.”

A year-long community outreach effort will begin immediately.  Registration will open on March 1, 2023.  Information and engagement are available now through www.hooplandia.com  or Instagram: @hooplandia.

Senior Writer and national analyst for Blue Media and compiles the Blue Star Elite 25 national boys and girls high school basketball and football rankings during the season. Lawlor, an award-winning writer, is a voting committee member and advisor for several national high school events, including the McDonald’s All-American Games. He previously wrote for USA TODAY and ESPN.com, where he was the national preps writer, while compiling the national rankings in four sports.

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