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O’Bannon case: Noll proposes conference salary cap to prevent bidding wars

   It hasn’t taken long for the O’Bannon v. NCAA trial to become contenious.

    Roger Noll, a Stanford professor of economics  hired by the plaintiffs, spent two days and 10 gruelling hours a the stand, making the assertion that the escalation of coaches salaries and the growth of new facilites over the last 25 years worth $5 billion is an example of “insuffiicent substitution” that could instead go the the athlete. 

  SI.com reports NCAA attorney Rohit Singla challenged Noll, questioning his proposed alternative revenue sharing model, in which each player on a team would receive equal licensing compensation. Noll testified his model would preserve amateurism because everyone of a team can get paid as long as it’s not based on performance, then added “If the San Francisco 49ers paid every player on their roster the same amoung they would fit the definition of amateurs.”

   Singla suggested some schools could decide to increase the value of players’ financial aid, while others might not, so pay would not be equal across the NCAA. Noll agreed, but countered that under his model, individual conferences like the Pac-12 could set their own caps, preventing rivals Stanford and Cal from getting into a bidding war for an athlete.

   Didn’t see that one coming. 

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Dick Weiss is a sportswriter and columnist who has covered college football and college and professional basketball for the Philadelphia Daily News and the New York Daily News. He has received the Curt Gowdy Award from the Naismith Basketball Hall of Fame and is a member of the national Sportswriters Hall of Fame. He has also co-written several books with Rick Pitino, John Calipari, Dick Vitale and authored a tribute book on Duke coach Mike Krzyzewski.

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